'LX.tv OpenHouseLA' AND 'LX.tv 1stLookLA' ON KNBC

LOS ANGELES -- Shira Lazar hosts cultural and lifestyle Shows; Mo Rocca adds weekly "5 Minutes With..." Segment for "LX.tv 1stLookLA":

"LX.tv OpenHouseLA" and "LX.tv 1stLookLA," two new locally produced, half-hour shows, debuted on NBC4 (KNBC-Channel 4) on Saturday, April 5, at 7 p.m. and 7:30 p.m., respectively. Shira Lazar (Court TV's "Hollywood Heat," Yahoo! Entertainment Host) hosts the weekly shows.

Both programs are produced by LX.tv NBC Local Media Division's newly acquired production unit that specializes in local high end, urban market cultural and lifestyle programming. The two Los Angeles-produced programs represent LX.tv's first expansion of the popular "OpenHouse" and "1stLook" formats, which were developed for television in partnership with NBC’s New York owned-and-operated station, WNBC, which airs the programs weekly. LX.tv has been producing online programming in Los Angeles and New York since 2006.

"LX.tv OpenHouseLA" presents an intimate view of Southern Californians as they search for, purchase, and improve their dream homes. The show will also provide hands-on advice from leading experts on home ownership and home improvement, including décor, maintenance, renovation, and financing. Each week, "LX.tv OpenHouseLA" will feature three segments - "The Hunt," "Floor Plan" and "Square Feet." "The Hunt" follows a homebuyer and their broker as the look at two different properties, while "The Floor Plan," with carpenter/actor Jonathan Redford, shares insights into home improvement. "Square Feet" features personal tours of some of the area's most unique, lavish and expensive homes.

"LX.tv 1stLookLA." highlights the area's hottest destinations, the best in local nightlife, restaurants, shopping, kids activities, fitness and wellness. Mo Rocca, well-known for his humorous segments on NBC's "Tonight Show," CBS' "Sunday Morning with Charles Osgood" and comedy Central's "Daily Show with Jon Stewart," will host "5 Minutes With...," a segment that features Rocca's impish brand of humor and interviews with the top pacesetters in entertainment, culture and business. Interviews subjects have included Tim Gunn, Chazz Palminteri, Bob Saget and James Lipton. Conor Knighton (Google Current Host) and Nate Owens (Actor/Model) will serve as field reporters for the show.

"LX.tv 1stLookLA" has entered into a television partnership with Zagat Survey, the country's most trusted restaurant guide. Restaurant segments highlighted on "LX.tv 1stLookLA" will feature Zagat’s signature ratings and reviews. This information will also appear on Zagat.com.

"We are so excited to be launching LX.tv on KNBC, expanding our successful and exciting online work in Los Angeles to television in a proven and established format," said Morgan Hertzan, Executive Producer for LX.tv. "'LX.tv OpenHouseLA' is an insider's look at the high-paced, glamorous world of L.A. real estate. It appeals to anyone who has a home, wants a home or just wants to see how their neighbor’s live. A special and unique viewpoint about the very best L.A. has to offer is what we hope to reveal each week in 'LX.tv 1stLookLA,'" Hertzan continued.

In addition to airing on KNBC (Channel 4) on Saturdays at 7 p.m. (OpenHouse L.A.) and 7:30 p.m. (LX.tv 1stLookLA.), the shows have additional airings on KNBC at 4 p.m. and 4:30 p.m. on Sundays, when the schedule permits. Additionally, "LX.tv OpenHouseLA" and "LX.tv 1stLookLA." re-airs on KNBC's Digital Channel 4.4 (Time Warner Cable Channel 226), Monday through Friday at 7:30 p.m. (alternating days) and Monday through Sunday at 10:30 p.m. (alternating days).

The segments will be available at LX.tv. LX.tv content is also available across its digital distribution network, which includes HULU, MySpace, YouTube, Itunes, Blip and Brightcove.

The premiere episode of "LX.tv OpenHouseLA" will feature Broker, Sheila Rose, and a client who is selling a home in Malibu and searching for a larger home in the same area. Jonathan Redford takes a look at modern pre-fabricated homes and sheds light on "pocket listings," an innovative way of listing houses for sale. The "Square Feet" segment will take viewers inside a phenomenal Beverly Hills estate and the largest private residence in Marina Del Rey.

Mo Rocca hits the streets to find out "What ever happened to the Valley Girl?" in the debut episode of "LX.tv 1stLookLA." The show also takes an exclusive look at "One Pico," the posh new restaurant located in Santa Monica's Shutters Hotel, and Personal Trainer, Xana, shows Nate Owens where the trainers go to exercise outside the gym. Also featured are the STK, BLT Steak and Bond Street restaurants that originated in New York before opening in the City of Angels. Three top nightlife promoters give "LX.tv 1stLookLA" viewers a tour of some of the city's hottest clubs and share their secrets on how to get into them.

Morgan Hertzan is the Executive Producer of "LX.tv OpenHouseLA" and "LX.tv 1stLookLA," Marni Kupfer is the Supervising Producer and Los Angeles Bureau Chief for LX.tv.

LX.tv is a wholly-owned subsidiary of the NBC Local Media Division.